Lamar Advertising
01Campaigns · Email · Motion
Campaign graphics, reusable email systems and seasonal animation for a national advertising company.
Senior Digital Designer · Design & animation
Senior Designer · Brand, Digital & Editorial
Hello, I’m Roshni.
Work that
works.
I turn complex information and brand ideas into expressive identities, publications, and digital experiences.
View selected workEXPERIENCE ACROSSLamar Advertising · TargetMarket · UNDP (part-time internship)
Portfolio
Selected work.
Campaigns, publications and digital experiences.
Here’s what I made, and where it went.
UNDP Funding Compendium
02Editorial · Information design
Financial data, charts and maps brought together in one clear editorial system.
Sole designer · 35 pages · Delivered in 4 weeks
Thirigi
03Illustration · Packaging · Digital
Botanical illustrations across packaging, print and digital applications used by the brand.
Jxtapose · Design & junior-designer direction
Carmella’s
04Website design
The café’s first website, connecting menus, locations and specialty ordering.
TargetMarket · Senior Designer · Published in 2022
Hashi
05Art direction · Social content
From mood boards and weekly shoots to edited imagery, social content and animation.
Jxtapose · Shoot direction & design
UNDP / Gender Equality
06Editorial · Collaborative publication
Photography, infographics and policy narratives brought together within UNDP’s brand guidelines.
Contributing designer · 20 pages
Airwalk / Dare to Dare
07Brand strategy · Visual identity
An adventurous identity developed through research, logo exploration and three brand guidebooks.
Independent educational rebrand · 2021
Further explorations
More to explore.
A closer look at typography, motion,
packaging and other creative directions.
Behind the work
Good design.
A little personality.
I’m Roshni, a senior designer working across brand, editorial and digital design.
I’ve designed publications and websites, created digital campaigns, directed photography and guided junior designers. I bring the same care to the overall idea and the details that make it work.
Open to senior brand, graphic and digital design roles.
Raleigh, North Carolina · LinkedIn ↗
Have a role or project in mind?
Let’s make
good work.
Tell me about the role, project or idea.
Raleigh, North Carolina