ROSHNI VASUDEVAN

Hello, I’m Roshni. / Senior designer

Work that
works.

I turn complex information and brand ideas into expressive identities, publications, and digital experiences.

UNDP Funding Compendium cover
Stories, made clear.

UNDP / Publication design

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Work that works / Why the work works

Design with a purpose.

Work that works starts with a problem worth solving. Across brand, editorial, digital and art direction, I connect visual character with clear communication—creating work with a purpose beyond its first impression.

Selected work

Different briefs. A considered point of view.

Making information
mean something.

Publication & information design
Two reports. Two distinct contributions.

UNDP Funding Compendium 2021 coverFunding composition chart from the publication

UNDP Funding Compendium

A 35-page publication bringing financial data, charts, and maps into one clear editorial system.

Editorial · Information design
Sole designer · 2021 reporting year

UNDP Gender Equality annual report contents spread

UNDP / Gender Equality

Twenty designed pages balancing photography, infographics and policy narratives within UNDP’s brand guidelines.

Editorial design · Collaborative publication
Designer of 20 pages · Collaborative report with Shangning Wang and Pragya Mahendru

Creative portrait of Roshni in a warm studio, surrounded by five 3D mini versions working on a laptop, art directing, dancing, listening to music, and playing with two huskies.

Behind the work

Good design.
A little personality.

Hello, I’m Roshni.

I’m a senior designer working across brand identity, editorial, digital design and art direction. My experience spans Lamar Advertising, TargetMarket, UNDP and Jxtapose—from publications and websites to digital campaigns and shoot-to-social content.

Based in North Carolina, USA. Connect on LinkedIn ↗

Have a role or project in mind?
My work covers brand identities, publications and information design, websites, digital campaigns and art direction. Discuss fit and availability.

Toolkit

  • Photoshop
  • Illustrator
  • InDesign
  • Figma
  • After Effects
View resume Get in touch

Contact

Let’s make something
worth looking at.

Tell me about the project, the role or the idea. Messages come straight to my inbox.

What should I include?
Share the brief or role description, scope, timeline, location and engagement type so we can discuss the fit.

What about availability?
Please email me or use the form to confirm current availability and working arrangements.

Based in North Carolina, USA

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