B2.jpg

Untapped
          Local
Travel

A VISUAL
SYSTEM

To promote authenticity and exposure to local experiences a place has to offer through travel

HOW IT WORKS

B2.2.1.jpg
Chapter 2.3.jpg
Chapter 2.4.jpg
Chapter 2..jpg
Chapter 2.5.jpg
Chapter 2.9.jpg
Chapter 2.7.jpg
Chapter 2.8.jpg
b2.28.jpg
b2.211.jpg
b2.212.jpg
OBJECTIVE
 
The prompt for this project was to explore an existing problem in our world and come up with solutions to counter the situation using human-centered design. Through this process, I created a brand from concept to completion by develop­ing the visual look and feel, heart and mission, as well as brand deliverables that demonstrated how we could create better solutions for our chosen topic through design.
APPROACH

I based my project on encouraging people to experience “the uncommon element” while traveling. I created a visual system based on “unconventional” and “adventurous” keywords to help people explore and discover what locals know about their cities and show support for the local businesses locals love.
Chapter 2.6.jpg
b2.210.jpg
b2.213.jpg
Chapter 2.2.jpg

Contact

COPYRIGHT© 2021 BY ROSHNI VASUDEVAN
 

All rights reserved. No part of the publication may be reproduced, stored, in a retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording, or otherwise without expressed written permission from Roshni Vasudevan.