To promote authenticity and exposure to local experiences a place has to offer through travel
HOW IT WORKS
The prompt for this project was to explore an existing problem in our world and come up with solutions to counter the situation using human-centered design. Through this process, I created a brand from concept to completion by developing the visual look and feel, heart and mission, as well as brand deliverables that demonstrated how we could create better solutions for our chosen topic through design.
I based my project on encouraging people to experience “the uncommon element” while traveling. I created a visual system based on “unconventional” and “adventurous” keywords to help people explore and discover what locals know about their cities and show support for the local businesses locals love.