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Untapped
          Local
Travel

A VISUAL
SYSTEM

To promote authenticity and exposure to local experiences a place has to offer through travel

HOW IT WORKS

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OBJECTIVE
 
The prompt for this project was to explore an existing problem in our world and come up with solutions to counter the situation using human-centered design. Through this process, I created a brand from concept to completion by develop­ing the visual look and feel, heart and mission, as well as brand deliverables that demonstrated how we could create better solutions for our chosen topic through design.
APPROACH

I based my project on encouraging people to experience “the uncommon element” while traveling. I created a visual system based on “unconventional” and “adventurous” keywords to help people explore and discover what locals know about their cities and show support for the local businesses locals love.
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