HOW IT WORKS
By focusing on the fun and playful side of SONY to make the brand more approachable and relatable
The prompt for this project was to choose a company in a field we are interested in and select an annual report to redesign. Charts, graphs, and tables of information are required to practice information design skills.
Sony is known for its technology and innovative designs. However, they didn’t have a good visual identity in their report and lacked consistency. I started with developing its visual language and aimed to make it look more high-end, relatable, and approachable.